About me

As a linguist, my primary focus is on exploring the language of microblogging and social media.

My research in this area investigates discursive patterns in social media texts and corpora. Essentially I am interested in ‘ambient affiliation’: how people use online language to enact configurations of social bonds. Exploring this form of affiliation is fascinating in part because we are currently witnessing a cultural movement from online conversation to what I term ‘searchable talk’. This is online discourse where people commune by making their talk findable (e.g. via hashtags).

My work covers topics such as online evaluative language, internet slang, and internet memes using both large and specialised social media corpora ( e.g. HERMES - 100 million words, LUCIA & MORPHEUS). Some of this research has been published as Discourse of Twitter and Social Media by Continuum and Ambient affiliation: A linguistic perspective on Twitter in New Media & Society.

I am a lecturer in the Media program at the University of New South Wales in the School of Arts and Media. Currently I am teaching Media Uses and Mobile cultures. Previously I was an Australian Research Council Postdoctoral Fellow in the Department of Linguistics at the University of Sydney.

m dot zappavigna at UNSW dot edu dot au


School of the Arts and Media  
Faculty of Arts & Social Sciences
The University of New South Wales
Sydney NSW 2052 Australia

University webpage